If It Barks
Personalized Pet Gear, Built to Fit Every Dog
If It Barks set out to solve a problem every pet parent knows: off-the-shelf gear that never quite fits, matches, or feels personal enough for a dog who’s basically family. We partnered with them to build a BigCommerce storefront where personalization isn’t a checkbox feature, it’s the whole shopping experience. From engraved, jingle-free buckle tags to thousands of color and pattern combinations across collars, martingales, leashes, and harnesses, every product page was designed to make customization fast, visual, and genuinely fun.
We layered in size guides, style filters (stripes, florals, geometric, seasonal drops), and a clean checkout flow built to handle made-to-order production without friction. The result is a storefront that doesn’t just sell dog collars, it sells a one-of-a-kind piece of gear for one specific dog, and it shows in the repeat-customer reviews and press coverage the brand has picked up along the way.
Business & Technical Objectives
Our Proven Approach To Delivering E-Commerce Solutions
Customization was built into the shopping experience itself, not bolted on as an afterthought, spanning product pages, checkout, and fulfillment. By pairing visual configurators with a made-to-order production flow, If It Barks turned a commodity category into a genuinely personal purchase. The storefront is built to keep pace as new seasonal collections and styles launch.