AI Personal Stylist & Luxury Ecommerce Platform

Leigh’s of Breton Village needed an online boutique that felt as personal as its Grand Rapids store, where stylists have guided clients through 50 years of fashion. We built and optimized a platform that brings an AI styling assistant, designer discovery and appointment booking together under one seamless experience.

The result is a system that gets shoppers from “I need something for a gala” to “this complete look is in my cart” in minutes. By building outfits from live, in stock pieces across more than 100 designer and contemporary labels, we helped Leigh’s recreate expert styling advice online. Complete the look suggestions pair each item with shoes, handbags and accessories, while styling sessions, wardrobe consultations and spa services can all be booked in a few taps.

The outcome: styling advice on demand, fuller baskets, and a scalable digital experience that grows with Leigh’s designer collection and clientele.

Business & Technical Objectives

Recreate personal styling advice for online shoppers

Help customers navigate a large designer catalog quickly

Suggest complete looks to increase average order value

Connect online browsing to in store styling appointments

Bring spa and beauty bookings into the same experience

Personalize email campaigns by style and purchase history

Keep the storefront upscale, editorial and fast on mobile

Lay the groundwork for AI driven merchandising insights

Our Proven Approach To Delivering Fashion Ecommerce Solutions

Styling, shopping and booking workflows were connected into a single client journey, from first browse to fitting room. By pairing an AI stylist with the boutique’s own expertise, Leigh’s delivers personal service to every online visitor without adding staff. The platform is built to scale as new designers and services come online.