AI Lead Qualification & Routing Platform

Canyon Plumbing & Heating needed one website that could serve three very different Calgary audiences: homeowners who need service, renovators planning a kitchen or bath, and builders looking for a contract partner. We built and optimized a platform that brings AI lead qualification, showroom booking and builder intake together under one seamless experience.

The result is a system that gets every visitor from “who do I talk to?” to “the right person has my request” in a few clicks. By asking a short series of questions about project type, budget and timeline, the AI qualifier routes service calls, renovation leads and builder tenders to the correct team automatically. Renovation clients book showroom design consultations online, and a dedicated Poly B replacement hub captures one of Calgary’s most common plumbing projects.

The outcome: the right lead on the right desk, priority for high value projects, and a scalable digital experience that grows with Canyon’s residential and contract business.

Business & Technical Objectives

Separate homeowner, renovation and builder journeys

Qualify leads automatically and route them to the right person

Drive showroom design consultation bookings

Explain Poly B pipe replacement clearly and capture those requests

Give builders a clear path to request contract plumbing and HVAC

Feature trusted fixture and equipment brands in the product section

Support hiring through a refreshed careers page

Lay the groundwork for lead source reporting and forecasting

Our Proven Approach To Delivering Home Services Solutions

Service, renovation and builder workflows were connected into a single intake experience, from first visit to assigned lead. By pairing AI qualification with clear audience paths, Canyon gives high value projects the attention they deserve without slowing routine service calls. The platform is built to scale as new services and showroom offerings come online.